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AN IMMERSIVE
POP-UP EVENT

SEPTEMBER 12 - 24 / 330 HUDSON STREET - NEW YORK, NY

The GREY Jason Wu Takeover
of Cadillac House

Jason Wu will take over Cadillac House at 330 Hudson in New York City from September 11th to 24th to create an entire universe dipped in his custom Pantone grey in celebration of GREY Jason Wu. The monochromatic fantasy land will be open to the public for two weeks inviting guests to touch, taste, listen and experience the world of GREY Jason Wu. Email RSVP@greyjasonwu.com to attend any of the events listed below during #GREYOUT at Cadillac House.

TUESDAY / SEPTEMBER 12

GREY Beauty Bar

Join Jason and Deborah Lippmann for complimentary manicures. Limited number of GREY Jason Wu X Deborah Lippmann polish bottles for sale.

 

1:00PM - 7:00PM

GREY Manicure Bar Featuring custom GREY Jason Wu nail polish and nail art designs created by Alicia Torello. 

 
 
 

WEDNESDAY / SEPTEMBER 13

Fitness & Fashion Collide

Join fashion’s favorite fitness insiders as they host complimentary classes and discuss living in the GREY as an idea of balance and healthy lifestyles in partnership with LeSportsac. Limited quantity of GREY Jason Wu X LeSportsac backpacks and cosmetic cases for sale.

 

8:00AM - 8:45AM

Yoga with Krissy Jones and Chloe Kernaghan from Sky Ting.

 
 

10:00AM - 10:45AM

Full Body Sculpting with Madelaine O'Connell from Bari Studio.

 
 

12:00PM - 12:45PM

GREY & OKREAL Talk  Author of Fitness Junkie Lucy Sykes and Founder of Bari Studio Alexandra Bonetti share their advice on looking good and feeling great. Moderated by Amy Woodside in partnership with OKREAL.

 
 

1:30PM — 2:15PM

GREY Talk Founder of TYME Phil Winser and author of the upcoming cookbook Cook Beautiful Athena Calderone sit down with Jason to talk about clean eating and reimaging the idea of fast food.

 
 

4:00PM — 4:45PM

HIIT Class HIIT Class with Kirsty Godso from PROJECT BY Equinox.

 
 

4:45PM — 5:30PM

Book Signing with Lucy Sykes author of Fitness Junkie.

 
 

6:00PM — 7:00PM

Dance Class with Nicole Winhoffer.

 
 
 
 

THURSDAY / SEPTEMBER 14

Inspired by Color

Join color experts from The Pantone Institute and Behr Paint to discover the deeper meanings behind the colors we use every day, and how to incorporate them into our lives. Create collaborative art using Behr’s “Power Gray” shade of paint—the official match to Jason’s custom color.

 

1:30PM — 3:30PM

Larger than Life Paint by number in shades of GREY with a life-size mural wall designed by artist Edward Granger.

 
 

4:00PM — 4:30PM

Bringing Stories to Life Prepare your most recent funny memory and join Marcela Gutierrez as she merges art and storytelling.

 
 

5:15PM — 5:45PM

Choosing the Right Color Vice President of Color at Behr Paint Erika Woelful discusses color forecasting and 2017 color trends.

 
 

6:15PM — 7:00PM

The Meaning Behind GREY Discover the deeper meaning behind color and how color inspires Jason Wu. Join Laurie Pressman, Vice President of the Pantone Color Institute, co-founder and CEO of Absolut Art Nahema Mehta and Jason Wu to discuss the emotion and process of creating his signature grey shade and the significance of color in the design.

 
 
 
 

FRIDAY / SEPTEMBER 15

Illustrated Creativity

Uncap the possibilities with Sharpie and Moleskine: Collaborate with Jason and learn about transforming the world through education and creativity. Join Jason and Google to experience the latest in virtual reality creativity and fashion innovation with Tilt Brush.

 

11:00AM — 12:30PM

Moleskine Bar Create your own Moleskine with stamps, stickers and custom illustrations created by artist Jo Ratcliffe and Jason.

 
 

1:00PM - 2:00PM

Draw Like a Pro Step by Step Sharpie portrait sketching workshop hosted by illustrator Justin Teodoro.

 
 

3:00PM - 4:00PM

Pictionary with Jason featuring Angelica Hicks and surprise guests!

 
 

4:30PM — 5:00PM

Book Signing with Angelica Hicks author of Tongue in Chic: The Fabulous Fashion World of Angelica Hicks.

 
 

5:30PM — 6:15PM

GREY & Man Repeller Talk Cleo Wade and the Executive Chairwoman at global education organization Pencils of Promise Meighan Stone share modern messages of hope and discuss transforming the world through education. Moderated by Amelia Diamond in partnership with Man Repeller. 

 
 
 
 

LIMITED EDITION

Cadillac House Collection

Jason has selected his favorite lifestyle brands and closest friends to create their most iconic products dipped in his custom shade of grey to commemorate his monumental takeover of Cadillac House. Select limited edition products will be for sale exclusively at the #GREYOUT at Cadillac House. The curated capsule of products are personal to Jason from the Sharpie Markers and Moleskine Notebooks he uses to sketch, to the Moshi Charging Bank and Headphones that accompany him on his extensive travels. Jason explains, "Collaborating with other creatives is the modern approach to design"

About GREY

Relaxed sophistication defines GREY Jason Wu. A well curated wardrobe of effortless weekend-ready pieces with the elevated levels of detail, craftsmanship and sensual femininity that you have come to expect from Jason Wu. 

 

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